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April 14th, 2009, 03:11
Originally Posted by Yeesh View Post
[…]On the other hand, from the online retailers' perspective, the price controls are important. […]
I think you've just given one major reason why the current pricing system is totally fucked up.
As you correctly said (or implied), portals nowadays are no longer publishers. They are no longer doing anything to get the game sold to people who don't know about it, apart from putting it in a couple of their feature lists on the front page. As soon as the sales slow down the game is pushed off the lists and one of a 1000 in the back catalog.

So portals in general are only e-tailers - but they behave as if they still were publishers.

I don't see a reason to treat an e-tailer differently than a conventional offline retailer. The one taking the financial risk sets the wholesale price. He ships finished goods to the retailer. Then the retailer can sell for whatever price he deems appropriate.
It would be absolutely stupid to let a retailer decide about the most important variable regarding a developer's success. No retail manufacturer would ever let this happen. He would never agree to "n% of m$, with m to be determined by the retailer". There is always a fixed price, a lower bound or a connection to an index.
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