Originally Posted by RampantCoyote
I've heard from many indie developers who now have their games on Amazon at half their previous price. In general, the increase in sales didn't even come close to doubling. They lost money in that experiment, and it's hurting them.
I don't know about Jeff's old rule-of-thumb: "Charge half as much as the comparable product being sold in boxes on store shelves." The difference in production values between an indie game and a "comparable" product can be pretty extreme. But still - it seems to work okay for him.