Originally Posted by Alrik Fassbauer 
And inhowfar will this become mainstream in games ? Will we have "D&G" (with "D&G" meaning "Dark & Gritty") clones everywhere ? Will this even become a new sub-genre ?
Well, EA marketing team
has taken a fresh take on Mass-Effects 2 too. This new shit seems to overflow in the marketing department. Hopefully they'll get a plumber there soon.