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July 19th, 2010, 18:55
also remember price pointing is criticial.
"an object's worth is exactly how much someone will pay for it."
its like IC chips - once the R&D is paid for, the IC costs pennies and they sell it for $$ for as long as they can. Thanks to internetswebweb there's ltitle overhead.
if someone will pay $2 for something they'd otherwise download from an abandonware site that's $2 your company otherwise wouldn't have.
as for bait and switch, nothing wrong with that as long as they still sell you the original product at the price advertised. no limit on supply of an electronic copy so theoretically, it shouldn't be a problem.
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