Originally Posted by TheMadGamer 
Do Impulse and/or Direct To Drive require a client-like setup like steam? Or do either of those two companies allow you to just download the game installer like how GoG works?
Direct2Drive and Gamersgate work just like GOG with a list of installers to download. The only difference being they have DRM on them if the publisher requests it (which they usually do).
I buy all my digital games on Gamersgate when they're available there… good service, rewards and a simple list of exes on your account page.