Originally Posted by GhanBuriGhan 
He gives his reason why he is not doing that in the blog - basically it's his fall-back strategy, if he can't be on steam with future games.
I read it, I just disagree with it. If the Steam "experiment" doesn't work out he can just charge $20 for the next game as he plans to anyway. Avadon can always be the cheaper one.
In short I am not paying twice the price and I'm also not buying the Steam version… so I end up doing nothing.