Beyond that, the price at a physical retailer is generally higher for me than what I have to pay for a digital copy - though it's not by much.
I was under the impression that Denmark had slightly lower game prices than Sweden, and for me it is almost always cheaper to buy a boxed copy than to download the game, even with sales (there are of course exceptions). If I'm willing to wait for it I can usually order games far cheaper from other countries as well.
Of course with lower price I mean as long as I stay away from the larger chains like GameStop, GAME or Åhlens. Those stores tends to be at least 20% more expensive when it comes to new games (and they don't bother with lowering the prices on older games until they are very old).