Originally Posted by Dhruin
This was absolutely the right decision for Bethsoft. They already own the two top (arguably) western RPG properties - I'd argue both have more recognition among gamers than A Game of Thrones.

This is true, and you're probably right, but just to play devil's advocate, perhaps Bethesda's involvement on a Game of Thrones title would have raised the recognition level of the property, as well as adding a fresh "mystique" factor for those that don't know much about Game of Thrones. Just as an example, the Fallout name has always carried a lot of weight among the "hardcore" RPG crowd, but it was hardly a widely recognized property before Bethesda made Fallout 3.