Baffling and stupid as this was, it put the Ultima creator to thinking. Concluding that role-playing games, including his own, were actually about killing, gathering loot and gaining power instead of anything that resembled heroism or role-playing, he sought to try something different for his next game. Ultima IV: The Quest of the Avatar is the result, and is still a wholly unique product in computer gaming history. There are bad guys but no villains, and while there is still dungeon-crawling, it is not to acquire gold and magic items. Instead, the end goal of Ultima IV is to be a hero.