Well, not really the cards but the chips and it's been going on for a while already. The last and the current gen (4xx/5xx) is named Fermi after Enrico Fermi, an Italian physicist, and the next gen will be named Kepler after Johannes Kepler, German mathematician, obviously while the generation after that one will be named Maxwell after James Clerk Maxwell, another physicist… at least if the end of the Mayan calendar does not put a premature stop to nVidia's future plans .