Originally Posted by Thrasher
Also downloading doesn't imply playing or even wanting to play anytime soon. To consider each download a lost sale is ridiculous.
Originally Posted by RampantCoyote
I can only volunteer this anecdotal evidence (which I share on an upcoming Matt Chat interview): Immediately after the pirated copies of my game appeared on the net, my sales dropped in half. And stayed there. You can see the trend take a steep dive and never recover. Maybe that would have happened anyway, but it's suspicious.