Larian’s distribution strategy can be summarized as follows, sorted by how we prefer a sale to be made.
1. Direct Sales – Via Larian Vault & forums. Full control, largest margin, allows direct contact with our players.
2. Steam – Reliable, report on time, pay on time and regularly, are very developer friendly
3. Other digital sales – Easier than retail, monthly payments, you occasionally ned to yell a bit to get your money.
4. Retail in key markets – It’s possible to work with civilized companies that are ok, even if they are stressing for the moment.
5. Retail sales in non-key markets – Need to work with either finished goods deals, so sales/messaging can be controlled – be damned sure about who you are dealing with.