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January 31st, 2012, 02:21
The numbers Iíve seen from my own games but also other games show that 70% of digital sales are made via promotions where reductions between 30% to 75% or even more are offered to players. That clearly impacts the average revenue per unit in digital (though for players itís great ).
That quote from the article was pretty interesting. I buy most of my games during Steam sales these days. I bought Divinity 2 for 50% off last summer. I bought several during the Winter sale this year too, so I have enough to last me to the next sale if not beyond.
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