Originally Posted by Sir Markus 
But I still like the idea of being able to buy a 'boxed' game, directly from the publisher, online with a map or a few goodies for a little more money.
Definitely. In contrast, I don't see Indie developers doing anything but losing money should they take a traditional retain chain store approach. More often than not, stores typically treat PC titles as red-headed step children - so much to the point that even well known PC titles flounder off in some dusty corner.