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January 31st, 2012, 12:10
I'm pretty sure the familiar style is deliberate, to make the WoW crowd feel right at home. The average customer wants more of the same, only different, and developers know it. The same is more important than the different. I think that's one reason why Oblivion was easier to sell than Morrowind. Fans of generic fantasy want their fantasy generic and making something odd is an expensive gamble.
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