Originally Posted by JuliusMagnus
But it's exactly the point why they are doing it. they want to reach those who might be just outside of their target and want to convert them.
Originally Posted by Dhruin
I understand where you are coming from but I doubt the practicalities. Every major publication (and many small) send reporters to E3, from right across the world. If someone has any interest in games such that they read any gaming site/publication, they will see at least some E3 news.
How many small events do you need to achieve the same outcome? 2? 10? 100? What about internationally? Is Swen going to come to Australia? South Africa? Taiwan? If each fair takes three days (travel + fair), do you want Swen out of the office for the equivalent of a month (10 fairs)?
Originally Posted by Icefire
Unions have long outgrown their usefulness.