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June 3rd, 2012, 00:19
Originally Posted by RedSocialKnight View Post
I'm confident that, for them, 1.7 million represents a tidy profit.
Personally, I'm not so sure - depends on what they spent on marketing.

The US marketing costs alone for AAA titles are usually in the range of tens of millions of dollars. Although they launched on PC only, there was also a costly Xbox campaign the following year. When you factor in the production budget, replication costs, wholesaler and retailer margins, royalties to Sapkowski and Microsoft, etc., as well as the international marketing, there is not likely to be much left on the table.

My understanding is that CD Projekt's primary source of revenue is from distribution of third party games and movies, so perhaps Witcher 2 helped to pave the way for future projects even if it was not extremely profitable.
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