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June 19th, 2012, 10:18
The ASA is a not-for-profit organisation. But I'm struggling to understand what you're saying - developers speech is not regulated? Well, it's just as regulated as everyone else's speech. If an advert breaches the advertising regulations in the UK then they are forced to change the advert.

But thankfully the advertising regulations in the UK are not silly, so a game that says 'Aliens are invading the Earth!' doesn't have to prove that Aliens are actually invading, because they know that people have some common sense.
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kalniel

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