Gamasutra - Steam sales: How deep discounts really affect your games
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July 25th, 2012, 18:47
the popularity of abandonware and emulators in the mid 90's convinced a number of companies that there was still something to be had for old IP IMO - note the revival of the Might and Magic franchise which is credited with starting the CRPG revival.
Additionally, I believe it was one of the heads of Troika that pointed out that RPG's have long term sales that other games just don't get, so it should be no surprise that some of these games still sell. PS:T and Fallout are great examples of games that were said to have bombed but became quite profitable thanks to word of mouth - this according to a Bioware developer.
Unfortunately, we are tied to the SWOT method of marketing so its all about the "opening weekend" where all of your sales have to come out of the starting gate. Slow up front sales could get your title labelled a "dog" and entail the consequences such as no patching cash from the publisher and, worse, you're kicked the curb as a developer.
The beauty of old games and digital distribution is pure profit - there are virtually no costs involved.
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