Ubisoft gives up on DRM
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September 5th, 2012, 16:15
Calculations like those are very easy to walk back, too. If Mahogany Row at Ubi has decided that they've lost the war, they "take another look" at the numbers--which entails tweaking some of the previous fuzzy numbers (based on the "latest data", of course), and maybe adding in a few intangibles that were previously discarded. Pull the lever and suddenly a new answer pops out. Everybody can congratulate themselves on a job well done (fully grounded in quantifiable data, mind you) and none of the big wheels has to admit that they made a really, really stupid decision.
Sorry. No pearls of wisdom in this oyster.
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