Ubisoft gives up on DRM
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September 5th, 2012, 17:15
Calculations like those are very easy to walk back, too. If Mahogany Row at Ubi has decided that they've lost the war, they "take another look" at the numbers—which entails tweaking some of the previous fuzzy numbers (based on the "latest data", of course), and maybe adding in a few intangibles that were previously discarded. Pull the lever and suddenly a new answer pops out. Everybody can congratulate themselves on a job well done (fully grounded in quantifiable data, mind you) and none of the big wheels has to admit that they made a really, really stupid decision.
Sorry. No pearls of wisdom in this oyster.
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