Originally Posted by Drithius 
It remains a fun *casual* game for me. Little bit here, little bit there, some crafting here, there, etc.
That is my feeling - its fun to just log on for a bit and fool around. Explore, fight, maybe chat with a few folks.
I think many folks get a lot more out of MMO's because they PvP or really get into grouping. So the entire game is just an elaborate shell for socializing … just like many social events in real life.
Being more of a solo player in MMO's I need to have a guild with some chatty folks so I can chat while doing things. Open events are also useful to do things with people even if you don't get to know any of them - way to hectic and fast paced. Not like EQ1 where you had to sit for 10 minutes between each fight to heal/med and forced you to chat :-)
GW2 has the personal story, exploring and events to entertain me but not for extended periods.