I'd put a large sum of money down that it is a countdown timer to announce the Wheel of Time RPG they were scheduled to do previously, but that they put on hold. Just look at the serpent ring on this page for proof:
http://wot.wikia.com/wiki/Great_Serpent_ring


I'm not a "huge" Robert Jordan fan, although I did read several of the novels and always felt they'd make a good RPG. I also suspect they are using the existing Onyx engine to create it.

I just hope it's not an MMO.