"Word Of The Week" : http://www.gamasutra.com/view/news/1…p#.UIaQz2JXxI4

I especially find the last one interesting, because it proves my poin on so-called "industry standards" :

"[It] all boils down to consumer expectation. If the norm now is that a shooter — a quality — shooter delivers high quality single player and high quality multiplayer, then that's the standard, and that's what every studio has to build for."

- Medal of Honor: Warfighter producer Luke Thai