BioWare Mythic - Drops "BioWare"
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November 10th, 2012, 10:08
A very interesting story. I think it shows that EA execs are aware that although ME3 sold well ($200m at retail) and DA2 made a profit despite lowish sales (short development cycle), these profits were realized by eating into the value of the brand. I thought the execs were too high in their ivory towers to understand this. Just waiting now for EA to assume direct control of their "divisions" in Edmonton and Montreal.
Join Date: Feb 2011
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