40€ for an expansion. And that's priced accordingly for an expansion apparently…

Originally Posted by Blizzard FAQ
We do view Heart of the Swarm as an expansion set, so for the regions that have a standard box business model such as North America and Europe, we will price accordingly.

http://us.battle.net/sc2/en/game/hea…preview/faq#q7

Dread to think what they think a new game should cost…