Originally Posted by CrazyIrish 
Aesthetics do matter. We are talking about a primarily visual media here. Cutting edge 3d graphics with full dynamic post processing aren't needed. But if it looks like a $0.99 casual iPad game, you simply aren't going to get the same response as a more serious looking endeavor.
Of course, but they are also asking for $15.000, not $1.500.000.