Originally Posted by HiddenX
1 Mio$ / 15$ = 66667 -> a lot of people, but it should be possible to get this amount worldwide.

Major fault: This campaign didn't focus enough on Germany -> Henkel would have had a home game in his own country. (I could only pledge via PayPal for example).
He should have made a description of the game in german.

Very right. Very, very right. He just didn't realize the huge amount of buzz he has created in Germany.