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December 5th, 2012, 20:50
Originally Posted by HiddenX View Post
1 Mio$ / 15$ = 66667 -> a lot of people, but it should be possible to get this amount worldwide.

Major fault: This campaign didn't focus enough on Germany -> Henkel would have had a home game in his own country. (I could only pledge via PayPal for example).
He should have made a description of the game in german.
Very right. Very, very right. He just didn't realize the huge amount of buzz he has created in Germany.

Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius and a lot of courage to move in the opposite direction. (E.F.Schumacher, Economist, Source)
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