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December 5th, 2012, 20:50
Originally Posted by HiddenX View Post
1 Mio$ / 15$ = 66667 -> a lot of people, but it should be possible to get this amount worldwide.

Major fault: This campaign didn't focus enough on Germany -> Henkel would have had a home game in his own country. (I could only pledge via PayPal for example).
He should have made a description of the game in german.
Very right. Very, very right. He just didn't realize the huge amount of buzz he has created in Germany.
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Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius and a lot of courage to move in the opposite direction. (E.F.Schumacher, Economist, Source)
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