Originally Posted by Thrasher 
Believe it or not, I am still playing ME3 multi-player coop. There is a ton of unlockable weapons, upgrades, character builds/races that you only get randomly and slowly by spending in-game earned funny money on packs in the store. Talk about a terrible temptation for completists like myself who like the thrill of the random drop/gamble. Hopefully I'll get tired once I am done trying out all the unique powers in character builds and assorted rare/ultra-rare weapons.
This sounds as if they had succeeded at turning ME3 into an MMO - because what you write here is quite common to MMOs.