Originally Posted by joxer 
Easy, the audience and critics were thrilled with that in his LotR so he just gave everyone (who'll go watch Hobbit - I won't) more of it.
It was mostly crap when he did it in LotR - and it's even more crappy here, where he does it a LOT.
I have no interest in what the audience and critics think - as they're not holding my opinion for me.