GB: What circumstances led to Ultima VIII: The Lost Vale being cancelled despite the fact that the expansion pack had actually gone gold? While Ultima VIII hadn't met sales expectations, couldn't it have been packaged in the eventual Gold Edition to make that bundle pack more enticing?
Sheri: Honestly, it was directly due to a lack of sales. Back then you couldn't do anything as DLC, it had to have a box and go on a shelf with all the commensurate marketing dollars added to it. It came down to straight numbers. If the same percentage of U8 players bought the add-on as U7 and U7.5 players bought THOSE add-ons, it simply didn't justify the cost of manufacturing and distributing the U8 add on.
Also at that time Ultima 9 was beginning, as was "behind closed doors" discussions for Ultima Online. Crusader was in full production and so was Wing Commander 3 - complete with live action. On top of all that EA was starting to make noise about a cut back in headcount for ORIGIN.
So it's just safe to say the company's attention had already moved on from Ultima 8, which was seen as a less than successful chapter in Ultima history. Thus, there was no enthusiasm for Lost Vale.
GB: Beyond a purely sales-driven decision, do you feel that there was anything inherently wrong with the add-on that could have played a role in the cancellation decision? How was the expansion pack received internally prior to going gold?
Sheri: I don't think so. It fit within the theme of U8, added to the story, answered some questions and was met with approval from the QA team.