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March 8th, 2013, 00:00
I don't think any but a select few can replicate Fargo's successful campaigns. The success resides on Fargo himself and the sympathy he gets for not only his background but something about him that transpires in the videos.

And that kid. I think everyone (except the evil geniuses behing the campaigns) under estimates the impact he has in the videos. "Hey, oldschool!"

Pretty shallow stuff on the surface but it's all about striking a chord and those elements do that. McComb did too but to a lesser extent IMHO.
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