Originally Posted by tuukka
I wonder what the bad blood between EA and British is? Usually money fixes such issues, but then again, Garriot does sound a bit like someone who doesn't like making friends with past enemies.
The point is, the project would have added at least a million or two, if it were called Ultima X. There is so much brand value in that name, even if the last two parts weren't that well received. Most people would think of Ultimas from IV to VII anyway.