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May 2nd, 2013, 13:44
I think the article was written fairly enough. I have noticed these call to battle in many Kickstarters, and it's good that someone speaks up and tells people that this may be counterproductive. Similarly in every KS you have someone on the comments calling to "email Notch to back us" or "tweet total bisquit to make a video". I imagine that is also a great way to make these admittedly influential people annoyed.
For small KS projects with maybe a few hundred backers, this can be helpful, but with large ones it's probably generally self-defeating.
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