Originally Posted by SleepingDog
I also wonder whether these "always on-line" games allow the passing of information back to the publisher and developer on how the game is actually played by the average gamer. Perhaps I am being paranoid. Steam has the achievements for most (all?) games and I have wondered if this provides information on how the game is played. I know that for some games it provides a source of re-playability or challenges like with "And Yet It Moves" but still could the information be a source of revenue? Sales and Marketing in any company loves information and can't get enough to help them understand their market.