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August 5th, 2013, 07:10
By opting for empathy and inclusion, Gaider said, EA gained new fans that are vocal in their support of those games through forums and social networks. "That's the sort of language that companies listen to," he said. "As developers we are there to make art, but we are also there to survive and make money. In talking about it, they are making their presence heard."
Doesn't that basically confirm that they're just doing it to get free advertisement?
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JackDandy

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