Originally Posted by Couchpotato
It's called Early Access because that is what Steam calls it. Though your right your paying to play a beta, and you get the game when it's finished.
There trying to raise money and get more beta testers. As soon as Steam implemented this feature I knew developers would use it.
I see nothing wrong with this as it's just like the stretch goals on kickstarters. You can buy it now to get beta access, or buy the game when it's finished.