you'll be able to customize as much or as little about the world of Thedas as you wish. Then you'll be able to import your saved world state into DAI at the start of a new game. Have you lost or corrupted your save files? No problem - remake your world state on the Keep, and preserve it for the future. For those folks new to the Dragon Age franchise, the Keep will serve as a great way to understand the people, places, and events that shaped the world leading up to DAI.
cloud-based solution. Moving to the cloud allows players to take their unique world state into any platform (present or future) and even other media. For existing fans, an advantage of being in the cloud is that (if you are ok with spoilers) you can fully explore what-if scenarios, and become aware of events and consequences in our past games that you may not have known were possible. You can then fire up the previous games and go exploring for those moments.
[….] some current save imports are buggy, which is our fault, and something we're committed to fixing. Permanently. The Keep allows us to do just that. Users of the Keep won't have to suffer with these types of logic inconsistencies any longer.