Wired.co.uk: You've previously spoken about sales not devaluing games and pricing needing to reflect value—how did you settle on the winter sale prices? There are some hefty discounts there.
Rambourg: That's something that we struggled with. There's no doubting that big game discounts generate a lot of revenues, but it's also true that we're teaching a whole generation of gamers that their hobby is worth roughly the same as an iPhone app. Many gamers are getting games in bundles, and they're paying less than 99 cents per game! This is good for gamers in the short run, because they amass huge collections, but it's not good for the industry in the long run, because we will eventually reach the point where we can't sell games at full price because gamers know that the title will be 70, 80, or 90 percent off soon enough.
On the other hand, that's the market we're in. You adapt or you die, and this is something that has definitely proven to be good for our growth in the short-term, even though we can see that it definitely impacts the sale of games at full price outside of discount periods.