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February 7th, 2014, 13:05
DW: Marketing campaign is supposed to cost 25 million USD, more than the production itself. Why so much?
AK: They want that not only RPG fans buy TW3, but the gamers that buy all the blockbusters as well. This means reaching much broader audience. Up till now only a couple of percent of the marketing budget has been spent. The main campaign will start in a few months.
The necessary evils of our time I guess, but it always saddens me a bit, reading stuff like that (As long as it wasn't funds taken from the game design budget I guess I can live with it. But maybe more could have been directed there in the first place…)

As for the designers. Too early to say what's going on there. May just have wanted to try stuff of their own outside of the constraints of a large established company…
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