Originally Posted by doctor_kaz 
I'm extremely cynical about this Games for Windows business. I haven't seen anything substantive come out of it yet.
I've only been aware of the initiative for about 3 months or so. I'm not sure exactly when the initiative was introduced to the retail outlets but it's a safe bet it's been less than a year. So it really hasn't been enough time yet to be able to judge if it has been effective or not… I think to be able to judge its effectivness will take at least 2 to 3 full years given the scope of the effor.