New Interactive Entertainment Event Announces Name: ''Entertainment for All Expo'' (E for All) The Entertainment Show that's for Everyone
Friday January 5, 12:06 pm ET
California resident wins trip to "E for All" by naming the new event targeting consumers who are passionate about video games and other electronic entertainment
FRAMINGHAM, Mass.—(BUSINESS WIRE)—IDG World Expo today announced the official name of its newest event: "Entertainment for All((TM)) Expo" (E for All((TM)) Expo), scheduled for October 18-20, 2007, at the Los Angeles Convention Center. The name replaces "GamePro Expo" - a placeholder while the company held a naming contest. More than 3000 entries were submitted on popular video game site GamePro.com. The winning entry was proposed by California resident Dante Padre.
The new name highlights the show's focus on entertainment and its openness and accessibility to the public. Building on momentum and pent-up demand that has grown within the consumer audience for all things related to computer and video games, event organizers anticipate its mid-October dates will launch an early holiday shopping season for the industry. The new name also reflects the cross-pollinization between traditional and digital entertainment - the reason behind establishing the show in Los Angeles, the entertainment capital of the world.