Originally Posted by Surlent
Hellgate:London seems decent game but definitely not worth a monthly fee. Maybe the devs are testing ice with this rumor to see what popular opinion would be towards monthly payment ?

I think that is exactly what they were doing, and got caught with an imprecise quote. The immediate assumption when they used MMO as the catch-phrase in the original interview was that they were talking about MMO-sized prices as well. That is something we really don't know.