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March 16th, 2007, 21:49
the bethesda business model is a lot like the ikea business model. both give you lots of value for your money and they appeal to a wide audience. both require extra labour on the consumers part. but that approach doesn't work for everyone who wants things that are more niche/less generic. but in the case for both of their markets they suit a lot of peoples needs so there's a lot of good things to say about that type of success.
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