Taking this thread way off topic here but I can't understand that. I don't visit websites for immersion - I visit them for information in some form or another. I'm not saying a little Flash here and there isn't pretty but when the entire site is Flash based, it's never (and I stand by that: never) easier to navigate or find information than a straightforward html site.

What do I care what the web designers want? It's my ease of navigation I care about.