Report From The NPD Group Shows 45 Percent Of Heavy Video Gamers Are In The Six - To 17-Year-Old Age Group
According to the report, Heavy Gamers’ demographic/gender parameters also expand beyond 18- to 34-year-old males: 21 percent of this segment is female. The Heavy Gamer segment comprises only 3 percent of the total game playing population, contrary to common assumption that these serious gamers constitute a larger percentage of the game-playing population and retail sales dollars….
snip* market segment analysis blahblahblah*
The data in this report was collected via an online survey using NPD’s robust (yes, it has to be robust!)U.S consumer panel. The sample is comprised of 16,670 respondents ages six to 44. Panelists who currently own video game systems (portable and console) were targeted.