Originally Posted by curiously undead
for those who aren't getting the collector's edition, circuit city is $10 off the normal price for both pc and 360.

That is a fantastic deal that I wrestled with this weekend.

The thing that made me decide was the way the CD-key works:
If you buy Bioshock on Steam it is tied to your Steam account.
If you buy Bioshock on Direct2Drive it is tied to your Direct2Drive account.
If you buy Bioshock at retail it is registered directly.

For many this is a great thing. They don't want to be tied into Steam. Me? I love Steam and decided to pay $10 (well, minus a couple $ for gas and my time saved not going to Circuit City) in order to have no CD required and complete portability of installs.