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August 20th, 2007, 21:43
Originally Posted by Guhndahb View Post
Early sales are, unfortunately, the key figures publishers seem to care about.
Why "unfortunately"? It's only logical . Based on empirical and statistical data, publishers can usually make pretty precise projections about a game's sales performance. That's why they naturally care very much about the number of pre-orders and the number of games sold in the first week. They need those numbers ASAP to be able to plan ahead. Marketing, support, patching, future expansions etc. all depend on those early forecasts and projections.
The early sales are for a publisher what the first projections are for election analysts. With very few exceptions, you will basically know within the first day of release whether you have a winner or a stinker (in terms of sales) on your hands.
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