Under WildTangent's business plan, users can pay for games outright or pay for gaming sessions. Or, they can watch a video commercial and have the advertiser pay for that particular gaming session, which can last as long as the gamer keeps playing.
WildTangent CEO Alex St. John said the company has signed agreements with PC-makers Dell, HP, and Toshiba and others that enable it to embed its service on 85 percent of computers being sold today.
"The WildTangent Orb turns any PC into a game console with the same user experience, content and even the same game pad," said St. John. "This creates a bigger distribution for console games."