Originally Posted by Alrik Fassbauer 
Yes - that's why I don't understand the whole thing, actually.
Very true - I can see the argument to be made for small-shop download-only casual games like Bejeweled and Fate. But both of those are available at the local super-store as jewel case games. Puzzle Quest was a breakout success, they should really try to push this next one to an even wider audience.