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September 20th, 2008, 20:20
I am going by reviews and forum comments pretty much exclusively when I decide whether to buy a game or not.

But even if everyone shared that view, a certain amount of marketing is still necessary just to get a game noticed: magazines have little reason to write a review for a game noone knows about, as few people will want to read it. Also, there certainly is a psychological effect of a high profile advertisement campaign on the review writers, in particular those who want to spend as little time as possible with the game before getting the article out before everyone else does.

On the other hand, sometimes advertisement money would be much better spend on quality control in my personal opinion, given how easily technical problems can pull down otherwise promising games. And there is little point in getting a game noticed only to be bashed by reviews and the people playing it afterwards.
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